If Microsoft Buys Tiktok, It Could Be Bad News For Google Cloud (msft)

jbort@businessinsider.com (Julie Bort), Business Insider
Mon, 08/03/2020 - 4:35pm

AP Microsoft's plans to buy TikTok may seem crazy at first, but it's all about the data. TikTok would give Microsoft eyes into a market where it is mostly blind: smartphone use among Generation Z. But there's another appealing side for Microsoft: TikTok is reportedly a huge customer of arch-rival Google Cloud. Visit Business Insider's homepage for more stories. At first glance, Microsoft's talks to acquire TikTok's US operations from Chinese owner ByteDance seems somewhere between odd and crazy.

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