Late last-month, CES’s organizers called an audible, canceling the in-person tech show for 2020. The news seemingly cause the forces behind Berlin-based IFA to double down on the messaging for their upcoming event. Ahead of the September show, IFA has been particularly aggressive in attempting to get the word out. Take the August 4 press release, “IFA 2020 Special Edition: News Announcements non-stop at the IFA Global Press Conference – Global Brands unveil their latest Products, News and Services for the upcoming end-of-the-year Shopping Season.” I’ve seen press releases shorter than that subject line.