Enlarge IKEA recently released its own line of Wi-Fi enabled smart lighting called Trådfri. While great value—prices start at just £15 for a bulb and dimmer—the Trådfri range was limited to use with the Swedish furniture retailer's own app and hardware remotes. Now, IKEA is bringing Trådfri up to speed with the competition by adding support for voice control via Amazon Alexa, Google Assistant, and Apple Siri.