Now is the time to jump on industry trends like NFTs and the metaverse, says entrepreneur Jen Glantz.Thinkhubstudio/Getty Jen Glantz is an entrepreneur and the founder of Bridesmaid for Hire. Staying up-to-date on industry trends is key to standing out as a small business, Glantz says. This year, she plans to create NFTs for her business and incorporate AR technology into her website. When I first became an entrepreneur in 2014, I realized that in order to grow and scale my business I'd need to keep up with emerging trends and technology.