At Germany's Bambi Awards for the media industry in November, celebrities posed for red-carpet photos against a backdrop of established luxury brands. Alongside the likes of Mercedes-Benz and Swiss watchmaker Chopard was a newer name: IQOS, a "reduced risk" heated-tobacco device sold by cigarette maker Philip Morris International Inc.
Inside The Philip Morris Campaign To 'normalize' A Tobacco Device
Reuters: Business News, Reuters: Business
Fri, 02/21/2020 - 5:24am
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