Enlarge / Kaitlin Myers, a shopper for Instacart, navigates the aisles as she shops for a customer at Whole Foods in Denver. Myers receives a grocery list from an Instacart customer and then completes the shopping on Tuesday, October 28, 2014. (credit: Denver Post / Cyrus McCrimmon / Getty Images) Earlier this month, Instacart publicly announced that it had redesigned its "shopper experience for more choice and clarity," adding that it aimed to "provide clearer and more consistent earnings." The San Francisco-based startup, which has more than doubled its total venture capital funding amount in a year to $1.6 billion, allows customers to buy marked-up groceries online.