You may think you are a living, breathing, thinking, three-dimensional human being. To online marketers, however, you might just be classified as “waste.” That’s one of the revelations in a new report from the Annenberg School for Communication at the University of Pennsylvania. “Many online marketers use algorithmic tools which automatically cluster people into groups with names like ‘target’ and ‘waste,'” the researchers explain.
The Insulting Names That Businesses Call You Behind Your Back
Brad Tuttle, Time: Business
Fri, 02/27/2015 - 7:00am
Topics: waste that s annenberg school communication university many it s greg smith goldman sachs muppets apparently u.k bunnies grapes squirrels dogs fish bait whales bud light campers rednecks the n word virginia fat mdash fat girls pink fat lady the c word c martinez assorted expletives insults the c comcast&mdash time warner cable s a**hole whore dummy super b*tch there s a sad person hateful mess you d new york knicks james dolan&mdash most hated owners new yorker irving bierman instead dolan nets a n pennsylvania muppets fat time warner cable comcast tv knicks dolan sports dolan dolan s i bierman customers customer refer people service criticism receipts big groups terms executives term thought bills subscribers
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