”Two all-beef patties, special sauce, lettuce, cheese, pickles, onions on a sesame seed bun.” You may remember this jingle that once described the McDonalds’ Big Mac. That burger was created to go head-up against the Hardee’s Husky, which was, well, husky, and the first-to-market with a “special sauce.” Over the years, the term “special sauce” has been re-deployed beyond the burger wars, from condiment to handy metaphor.
The Intangible Force Of Organizational Special Sauce Can Kick Your Business Into High Gear
Jim Blasingame, Biz Journals
Sat, 02/22/2020 - 9:00am
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