As someone who's worked in movie marketing, I can imagine it will be pointed out that the situation is "special" but the industry has been curious for years to see what could happen if a "major" movie was released both in cinemas and online. Now that they've been "forced" to do so, we should be able to make some interesting learnings from this situation, and it might just change the way movies get distributed if it works.

Topics:  released   movie   industry   situation   

 

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