App and game makers got some welcome relief in October, according to marketing technology firm Fiksu. The company’s research showed that the launch of the iPhone 6 and iOS 8 drove record download volumes for the most popular apps. On top of that, the cost of acquiring users dipped a little in October, compared to the previous month.
Iphone 6 Drives Huge Downloads In October, But Marketing Costs Finally Fall Slightly
Dean Takahashi, VentureBeat
Mon, 11/24/2014 - 6:00am
Topics: apple launch index cost per install cpi micah adler ceo boston-based android cpi venturebeat october fiksu loyal user index september credit app store cost android iphone downloads slightly percent apps mobile users year acquiring marketers ios tracks advertising cents top high holiday devices season increase increased year-over-year volumes big billion
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