Israel Rules Heinz Isn’t Ketchup

Sarah Begley, Time: World
Fri, 08/21/2015 - 8:50am

In America, “Heinz” is practically synonymous with “ketchup.” But that won’t be true in Israel—at least, not in Hebrew. The country’s Health Ministry says that the company can no longer call its tomato product “ketchup” on Hebrew labels because it does not contain enough tomato paste. The decision came after protest by a local competitor, food manufacturer Osem, who complained about the low amount of actual tomato product in the condiment, according to Haaretz.

Topics: america heinz ketchup but israel&mdash health ministry osem heinz hebrew haaretz tomato product labels importer change local

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Israel Rules Heinz Isn’t Ketchup

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