JERUSALEM (AP) — When Prime Minister Benjamin Netanyahu dissolved his unwieldy coalition and called new elections last month, he appeared almost certain to be returned once more to office. After joining forces with former Foreign Minister Tzipi Livni to create a joint grouping they call "The Zionist Camp," Labor Party leader Isaac Herzog is looking, to increasingly many Israelis, like a viable alternative to Netanyahu. Herzog and Livni have chipped away at this sense of Netanyahu inevitability by embracing some nationalist terminology, drafting high-profile parliamentary candidates and fomenting a snowballing sense that they might actually win. Herzog and Livni recently added respected economist Manuel Trajtenberg as their prospective finance minister and Amos Yadlin, a retired general who now heads a prestigious think-tank, to be their future defense minister. A recent survey conducted by the Panels Politics Polling Institute found that only 38 percent of Israelis wanted Netanyahu as their next prime minister. [...] even without a solid majority, Netanyahu still enjoys a "plurality" among the Israeli public, and the complexities of Israeli politics will complicate any effort to unseat him, said Gideon Rahat, a political scientist at Jerusalem's Hebrew University. Herzog gets leadership credentials from Livni's past as a foreign minister; Livni, who previously headed the essentially defunct Kadima Party, gets the established political mechanism of the Labor Party, which led Israel for its first 29 years of existence.