MILAN (AP) — Italian insurer Generali launched a new business Tuesday to cover art works, engaging as a poster boy the contemporary artist Maurizio Cattelan, whose gold-covered statute valued at 2.4 million euros ($2.6 million) was stolen last year from an English castle. Cattelan declined to discuss the theft of the sculpture titled "America," but he did appear on promotional material for the new business, Arte Generali, with only a copy of the original gold-covered toilet for cover. Generali CEO Philippe Donnet wants to take on his former company, AXA, which is the leader in the art market, leveraging on Italian art expertise and Generali's history of engaging with art and culture. "To be fully transparent, when I joined Generali Italia six years ago as the regional manager for Italy, I was very surprised we were not doing this kind of business in Italy," Donnet said.Read more on NewsOK.com