With Its Latest Acquisition, Wpp-owned Wunderman Wants To Cozy Up To Salesforce

YouTubeThe consulting firms are coming, and this agency is trying to make sure that it's prepared to take on the challenge. WPP-owned global digital agency Wunderman has acquired a majority stake in marketing software integration and solutions company Pierry Inc., Business Insider has learned. Pierry help marketers design, develop and execute customized ad programs using software and data with the goal of improving efficiency and increasing their return-on-investment.

 

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