Maria Rodale believes organic food should be available to everyone, and she works to ease fears about the cost.Maria Rodale is the third generation to lead Rodale Inc., the independent publisher of health and environmental books and magazines in Pennsylvania. Her grandfather started Organic Gardening Magazine, and she is a longtime organic advocate but says she drinks coffee and wouldn't describe herself as a "purist." She has three daughters, ages 7, 16 and 32, and these days is focused on the e-commerce site Rodales.com.