"Ghostbusters" director Ivan Reitman came up with the seminal tag line "Coming to Save the World This Summer" for the film's pre-release poster as a way of "focusing that this movie is perhaps larger than you expect."
Susan King, Los Angeles Times: Entertainment
Thu, 08/28/2014 - 5:00am
"Ghostbusters" director Ivan Reitman came up with the seminal tag line "Coming to Save the World This Summer" for the film's pre-release poster as a way of "focusing that this movie is perhaps larger than you expect."