Jimmy Kimmel proved this week that if you slap an Apple logo on something, chances are people will think it's really awesome. He sent a crew to Hollywood Boulevard to gauge people's interest in an "Apple smartwatch." But the "smartwatch" was nothing more than a $20 Casio watch. In the beginning of the segment, Kimmel talks about the "iTime" patent that Apple filed in 2011 but was just published this week.