June 19 marks the day that Major General Gordon Granger rode into Galveston, Texas, in 1865 and announced the end of the Civil War and the end of slavery. It had taken two and a half years for news of President Abraham Lincoln’s Emancipation Proclamation, which legally freed enslaved people, to reach Galveston; it took 156 additional years for the US government to declare Juneteenth a federal holiday in this country, even though Black communities had celebrated the day for a century and a half. Today, Juneteenth parades and festivals are taking place across the country; tomorrow, federal employees and those who work for 17 states will have a paid day off; and, yes, corporations are doing their damnedest to commercialize the holiday.