Kellogg's U.s. Breakfast Business Shrinks Again

The Columbus Dispatch Business Feed, Columbus Dispatch Business
Tue, 08/04/2015 - 5:50am

adcelannotate = {"mobilepaywallcategory" : "MOBILE_PREM-BUSINESS","nativepaywallcategory" : "NATIVE_PREM-BUSINESS"};BATTLE CREEK, Mich. -- Kellogg says its U.S. cereal division saw another decline in quarterly sales but that trends in the category were improving. The maker of Frosted Flakes, Froot Loops and Kashi is trying to revamp the marketing for its cereals as Americans reach for other breakfast options, like Greek yogurt and fast food.

Topics: mobile_prem-business native_prem-business mich kellogg u.s frosted flakes froot loops kashi americans greek special k kellogg ceo john bryant breakfast trends

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Kellogg's U.s. Breakfast Business Shrinks Again

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