Ken Auletta's Book Recommendations

Ken Auletta, The New Yorker's senior media correspondent, is the author of Googled, Three Blind Mice, and other nonfiction best-sellers. Below, Auletta recommends six books that shaped Frenemies, his new portrait of the advertising industry in crisis. Confessions of an Advertising Man by David Ogilvy (Southbank, $20). In a story reminiscent of Matthew Weiner's brilliant Mad Men series, Ogilvy offers an enjoyable jaunt back to a time when creatives rather than quants ruled advertising.

 

Welcome to Wopular!

Welcome to Wopular

Wopular is an online newspaper rack, giving you a summary view of the top headlines from the top news sites.

Senh Duong (Founder)
Wopular, MWB, RottenTomatoes

Subscribe to Wopular's RSS Fan Wopular on Facebook Follow Wopular on Twitter Follow Wopular on Google Plus

MoviesWithButter : Our Sister Site

More News