Ken Auletta, The New Yorker's senior media correspondent, is the author of Googled, Three Blind Mice, and other nonfiction best-sellers. Below, Auletta recommends six books that shaped Frenemies, his new portrait of the advertising industry in crisis. Confessions of an Advertising Man by David Ogilvy (Southbank, $20). In a story reminiscent of Matthew Weiner's brilliant Mad Men series, Ogilvy offers an enjoyable jaunt back to a time when creatives rather than quants ruled advertising.