I don’t want to hurt your feelings, but here’s the truth: Not all readers are created equal. At least, that’s how things look from a user acquisition perspective, where publishers running ad campaigns to reach new readers might end up bringing in a whole bunch of random visitors who are unlikely to ever return their site again. “It’s less about just getting eyeballs on the content,” said Jared Lansky, chief commercial officer at marketing startup Keywee.
Keywee Introduces A New Loyalty Score To Help Publishers Reach The Most Valuable Readers
Anthony Ha, TechCrunch
Thu, 11/21/2019 - 12:56pm
Topics: it s jared lansky eric schmidt s innovation endeavors the new york times lansky loyalty kiplinger digital operations advertising andy price news lansky keywee loyalty score facebook publishers reach valuable readers campaigns visitors site user bringing acquisition pixel random return data content subscription
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