Ky. Bourbon Trail Offers A Lesson For Reviving Racing's Fans

(AP) — Camera-toting visitors to the grounds at Three Chimneys Farm can get a glimpse of the pampered lives of thoroughbred stallions — the star attractions that frolic in lush paddocks or relax in stately stalls when they aren't in the breeding shed. Some of the best-known farms in Kentucky's horse country are borrowing from another of the state's contributions to the good life — bourbon whiskey distilleries — in an effort to win new recruits to horse racing's aging and shrinking fan base. The tourism initiative gained a foothold after a sobering 2011 study commissioned by The Jockey Club that said horse racing was losing the battle for new bettors and fans. Without new growth strategies, the study predicted that thoroughbred racing's handle would decline by 25 percent in the next decade and the number of viable tracks would fall by 27 percent. Kentucky Derby winners Animal Kingdom and Street Sense are at Darley's Jonabell Farm. At the recent Three Chimneys tour, the visitors clicked photos of Will Take Charge, a leading sire whose career included wins in the Travers and Pennsylvania Derby.

 

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