It took a chat over beer and an undisclosed amount of cash to talk Rustic Road Brewing into giving the name Helles Yeah to Leinenkugel’s. A party in Kenosha followed.
Leinenkugel Naming Deal Comes To A Head Over Beer Summit
JSOnline.com HL - Metro Top Stories, Milwaukee Journal Sentinel: Local
Thu, 08/28/2014 - 9:28pm
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