Levi Strauss Readies For Prime Time In The Public Markets

NEW YORK (AP) — Levi Strauss & Co., which gave America its first pair of blue jeans, is going public for the second time. The 166-year-old company, which owns the Dockers and Denizen brands, previously went public in 1971, but the namesake founder's descendants took it private again in 1985. The stock is listed under the ticker "LEVI" and is set to start trading Thursday at $17, above an originally expected range of $14 to $16. The move comes as the iconic brand is staging a comeback under its CEO Chip Bergh even as it faces increasing competition and a changing retail landscape.Read more on NewsOK.com

Topics:  levi   york ap     co   america   dockers   denizen   ceo chip bergh   newsok   time   public   
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