The viral marketing machine for Batman v Superman: Dawn of Justice has now kicked into gear. None other than Fortune Magazine has posted an "interview" with captain of industry Lex Luthor wherein he speaks about his rivalry with Wayne Enterprises, and recalls his immigrant, empire-building father. The article reveals that Alexander Joseph Luthor Jr. -- played by Jesse Eisenberg in the forthcoming DC Comics movie -- "is a 31-year-old wunderkind who transformed an aging petrochemical and heavy machinery dinosaur into a tech darling of the Fortune 500 in what some call a superhuman feat." Continue reading…