Link by Link: Dealing With an Identity Hijacked on the Online Highway

Rick Santorum has lost control of his online identity, a predicament that stands as a chilling example of what it means to be at the mercy of the Google algorithm.

Senh: It's unfortunate, but as soon as Google adds an editorial layer on top of their search engine, it's game over for the company - then you can definitely say there's a bias in their search results. It opens up a whole can of worms. What I don't get is why Rick Santorum couldn't do the same and get his followers to tweet and blog about him to push his official site up to the top of the results.

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