The Logic Of Long Lines

Earlier this week, Chipotle had a one-day buy-one-get-one-free special to promote their new-ish (and hugely unpopular) tofu tacos. Critics have been taking down the "free"-ness of this promotion in two ways: One, claiming the free burrito requires saving the receipt and—much like a coupon—many will inevitably get lost in bags, eaten by dogs, or thrown away accidentally.

Topics:  we   ayelet fishbach   restaurants   economists   steven landsburg   chipotle   and   logic   long lines   waiting   wait   people   worth   time   popular   customers   reduce   times   person   businesses   free   increases   promotion   continue   offering   paying   product   queues   prices   critics   reputation   waits   customer   question   shops   increase   
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