BII This story was delivered to BI Intelligence "E-Commerce Briefing" subscribers. To learn more and subscribe, please click here. Retailers have been struggling to implement omnichannel strategies, with only 10% of retail CEOs saying they are able to make a profit while fulfilling omnichannel demand, according to a recent PwC and JDA Software survey. Despite delivering important benefits, like higher sales, omnichannel services are proving challenging for retailers because of costs related to logistics and returns. Omnichannel services that merge online and offline operations are becoming more popular with retailers trying to increase online sales, while also keeping their brick-and-mortar locations relevant.