The folks at the Louisville Orchestra believe new leadership warrants a new brand. The orchestra has undergone significant changes in the last year as new people have taken the helm. Andrew Kipe started as executive director of the Louisville Orchestra in November 2013, and Teddy Abrams assumed the role of music director last September. Since then, the orchestra has introduced a "Music Without Borders" program, in which the orchestra plays in unconventional venues across the city in an effort to…

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    Rebranding is a relatively common phenomenon in the music industry, used when an artist wants to reinvent their style or sound. Miley Cyrus rebranded similarly to Siwa. The two moved from child ...
    04/24/2024 - 4:00 pm | View Link
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