Malaysia Airlines (MAS) launched a competition in Australia and New Zealand four days ago, according to media reports, in which it said it was giving away free economy-class tickets and free iPads. The marketing ploy was to be expected from an airline still reeling from the twin tragedies of MH17 and MH370, but the competition name was bizarre: My Ultimate Bucket List. Contestants had to explain “What and where would you like to tick off on your bucket list?” The Merriam-Webster definition of bucket list is “a list of things that one has not done before but wants to do before dying.” The association is horrific, given that 537 people lost their lives flying on the airline this year. The contest appears to have since been withdrawn, with the original competition link now leading to a 404 error page.

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