Marketers Must Ask These 7 Questions About Native Content

With news outlets welcoming brand journalism with native advertising opportunities, marketers need to be careful that they aren’t misleading or blurring the lines between "real journalism" and straight advertising.

Topics:  marketers   native   advertising   journalism   
BING NEWS:
  • Is the US banning TikTok? Your key questions answered
    A measure to outlaw TikTok is on its way to President Biden for his signature. So what does this mean for you, a TikTok user, or perhaps the parent of a TikTok user? Here are some key questions and ...
    04/24/2024 - 2:30 am | View Link
  • Athens mayor's emails in wake of Laken Riley death released
    The Athens Banner-Herald obtained numerous emails showing political backlash from a student's slaying on the UGA campus.
    04/23/2024 - 9:07 pm | View Link
  • A Rural Calling: The Rural Arts Collaborative
    Hiromi Katayama had been in the U.S. for less than a year, studying for an MFA in art at Edinboro University in Pennsylvania, when she happened upon a cherry blossom tree near her studio. She’d been ...
    04/23/2024 - 7:00 pm | View Link
  • Lily Gladstone Has More Stories to Tell
    We deserve to have stories where we’re not model minorities—where we’re people who are making the best of what we have,” the actor says of her latest role, in Under the Bridge ...
    04/22/2024 - 4:22 am | View Link
  • Rebecca Ferguson Revisits ‘Silo’ & The Talks “Tricky Conversation” For ‘Dune: Messiah’
    Rebecca Ferguson on why her 'Silo' character Juliette does at the end of the season one finale and is ready for 'Dune: Messiah' ...
    04/22/2024 - 3:03 am | View Link
  • More

 

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