With news outlets welcoming brand journalism with native advertising opportunities, marketers need to be careful that they aren’t misleading or blurring the lines between "real journalism" and straight advertising.
Lizetta Staplefoote, Entrepreneur
Fri, 10/24/2014 - 11:00am
With news outlets welcoming brand journalism with native advertising opportunities, marketers need to be careful that they aren’t misleading or blurring the lines between "real journalism" and straight advertising.