Is Marketing Too Undisciplined For Its Own Good?

Avi Dan, Forbes
Sun, 03/18/2012 - 10:50pm

While Board of Directors, CEOs, and CFOs these days are demanding proof that marketing dollars work, a new study reveals that 57% of CMOs are simply going with their gut feeling when setting marketing budgets, without any consideration for Return On Investment analysis.

Topics: board directors ceos cfos cmos return on investment marketing

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Is Marketing Too Undisciplined For Its Own Good?

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