Similar Stories to Is Marketing Too Undisciplined For Its Own Good? on Bing News

While Board of Directors, CEOs, and CFOs these days are demanding proof that marketing dollars work, a new study reveals that 57% of CMOs are simply going with their gut feeling when setting marketing budgets, without any consideration for Return On Investment analysis.

Topics:  board   directors   ceos   cfos   cmos   return on investment   marketing   
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    The published version of Forbes’ CEO newsletter delivers the latest news for today's and tomorrow's business leaders and decision makers, delivered to inboxes Sundays.
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