Similar Stories to Martech And Adtech Continue Their Inexorable Big Smush™ on Bing News

Adtech and martech have been getting closer and closer. Now a new integration between retargeting leader AdRoll and marketing cloud vendor Marketo is showing why. 30 percent incremental lift, that’s why. According to mobile intelligence provider App Annie, AdRoll’s new integration with Marketo resulted in a major uptick in conversions in its advertising.

BING NEWS:
  • Collective Audience Appoints AdTech/MarTech Executive, Stacey Hawes, to Advisor Collective
    NEW YORK, April 19, 2024 (GLOBE NEWSWIRE) -- Collective Audience, Inc. (Nasdaq: CAUD), a leading innovator of audience-based performance advertising and media, has appointed Stacey Hawes to the ...
    04/19/2024 - 1:31 am | View Link
  • Collective Audience Appoints AdTech/MarTech Executive, Stacey Hawes, to Advisor Collective
    Hawes is an award-winning AdTech/MarTech executive with more than 25 years of success helping hundreds of brands to leverage the power of data-driven marketing and drive exponential growth.
    04/18/2024 - 9:30 pm | View Link
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