Guys behind Endy Sleep offer memory foam mattresses with a money-back guarantee. But you can’t test comfort online. How can they persuade consumers to take the plunge?
ANDREW SEALE, The Globe and Mail
Wed, 07/29/2015 - 2:00am
Guys behind Endy Sleep offer memory foam mattresses with a money-back guarantee. But you can’t test comfort online. How can they persuade consumers to take the plunge?