Mcdonald's Will Test All-day Breakfast

Kate Bratskeir, Huffington Post: Living
Mon, 03/30/2015 - 7:47am

If you've dreamed of a day in which Egg McMuffins could be purchased way after the weekday 10:30 a.m. cut-off, you may be in luck: McDonald's plans to test all-day breakfast in the coming months, CNBC reports. "Our industry sources inform us that McDonald's US plans to test all-day breakfast -- breakfast items for sale throughout the 24-hour day -- in one domestic market, with the test set to begin within the next month or two," Janney Capital Markets revealed in a note on Monday. Experts have previously explained that McDonald's limited breakfast hours exist due to kitchen limitations. Scott Hume at BurgerBusiness.com told Business Insider that Mickey D's hasn't capitalized on breakfast because of capacity issues.

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