Melissa Ross: Imagine If Women Kept Men Down

Joy DeVere, founder of the automotive website Ask Patty, has seen her business explode nationwide as dealerships (including two Tom Bush locations in our area) sign up for the company’s training course to become “certified female friendly.” “Women are buying more than 60 percent of cars today,” says DeVere. “This means dealers need to find ways to connect with us, and it’s not by making things pink and treating us like we’re less intelligent.” read more