(LOS ANGELES) — Brand familiarity isn’t everything when it comes to attracting audiences to the multiplex, and Hollywood is learning that lesson the hard way this summer with a slew of underperforming sequels and reboots. That so-called franchise fatigue came to a head this weekend with the releases of “Men in Black: International” and “Shaft.” The writing may have been on the wall after neither an X-Men movie (“Dark Phoenix”) nor a Godzilla movie (“Godzilla: King of the Monsters”) could get moviegoers enthusiastic enough to turn out.

BING NEWS:
  • Challengers Aces The Weekend Box Office As Both Dune: Part Two And Godzilla x Kong: The New Empire Arrive At Major Milestones
    Check out the full chart for the weekend below and join me after for analysis. If you didn't already notice, April 2024 was a month of minor small releases from Hollywood. While March was loaded up ...
    04/28/2024 - 6:46 am | View Link
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