Michelle Obama is ramping up her efforts to get Americans to the polls. On Thursday, When We All Vote, the non-partisan organization she co-chairs, released an emotional new ad that addresses all the excuses people make for not voting. “Why should I vote? Nothing ever changes. The system is rigged,” the one-minute ad begins. “Whether you’re trying to get dinner on the table after working a double shift, dropping baby off with Grandma, or studying for exams voting can feel like the furthest thing from your mind.