BIIThis story was delivered to BI Intelligence "Digital Media Briefing" subscribers. To learn more and subscribe, please click here. Mobile-ad revenue from apps is higher than revenue from ads on the mobile web in nearly all APAC markets, according to the latest Mobile First Insights report from Opera. This study was based on the 1.4 billion users that fall within Opera’s mobile ad tech platform in Australia, India, Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam.