Joi Ito Ester Wojcicki — the mother of YouTube CEO Susan Wojcicki and 23andMe CEO Anne Wojcicki — has a new book coming out on May 7 about how to raise successful children. Wojcicki told Fortune in a recent interview that her approach can be applied by business leaders as well, and boils down to the acronym TRICK, which stands for: trust, respect, independence, collaboration, and kindness.