The Daily Camera Francine Blum, a former investment researcher turned entrepreneur, has been shaking up the dog coat business. Her company, MountainMuttDogCoats Boulder, aims to provide a higher quality garment for dogs while bringing attention to canine cancer. MountainMuttDogCoats Boulder’s dog coats cost $145 to $165. We sat down with Blum to ask her about the business. How did you come up with the idea of MountainMuttDogCoats Boulder? My dog Mac was diagnosed with bone cancer in 2009.