Bringing in basketball Hall of Famer Shaquille O’Neal as a brand “ambassador” could boost the company’s quest to win back customers, especially among minorities, marketing experts say.
By Tracy Jan, Washington Post: Business
Thu, 03/21/2019 - 11:29pm
Bringing in basketball Hall of Famer Shaquille O’Neal as a brand “ambassador” could boost the company’s quest to win back customers, especially among minorities, marketing experts say.