Hoping to keep viewers engaged with its content, Netflix today announced the launch of a new section called “Latest” in its TV app, designed to highlight the streaming service’s recent and upcoming releases. The addition isn’t just another row or two within the main Netflix homepage. Instead, the “Latest” section gets its own dedicated area in the Netflix TV app, which is accessible from the left-hand sidebar navigation. Here, it’s found beneath the “Home” button and above the links to the dedicated “Movies” and “TV Shows” pages. The section will be personalized to the end user, based on their viewing history, the company says. At the top of “Latest” is a row that showcases new content that arrived this week, which is then followed by two rows showing content that’s due to arrive this week and the next. Users also can click on these future releases and set alerts to remind them when the TV show or movie they’re interested in watching has arrived. Netflix says the feature is now globally available on its TV app, which means you’ll only find it on streaming devices like the Fire TV, Apple TV or Roku, for instance, or on other smart TV or game console platforms.