REUTERS/ Mike Cassese Netflix is still growing despite widespread adoption. The company is expected to grow its earnings by $1 billion this year, according to Morgan Stanley analyst Ben Swinburne. Watch Netflix trade in real time on Markets Insider. Netflix is now a household name, recognized across the entire US. And that's probably because more than half of the nation's broadband households have access to a subscription. With such a high household penetration rate, you'd think Netflix's growth would start to slow.