Networks Encourage Fans To Watch Their Competitors

Tim Brosnan, Major League Baseball's executive vice president of business, says he never heard anyone from a rights-holder's sports division balk at the suggestion of promoting another network. The shift toward lengthier rights deals also motivates network executives to try to build up a league, as opposed to just promoting broadcasts on their network. Turner Broadcasting System President David Levy, whose company owns TBS and TNT, said technological advances have also made execs more cooperative. CBS and Turner essentially act as one company when they air the NCAA tournament, with announcers encouraging viewers to flip among the four networks showing games. Both the CBS and NFL Network logos appear on graphics. Since NFL Network is a league-owned entity, it's a bit different from CBS teaming up with Turner. [...] again, when the games switch to NFL Network only later in the season, CBS' top announcing team of Jim Nantz and Phil Simms will be calling a broadcast that competes against CBS' popular Thursday night shows.

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