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Tool Kit: Protecting Your Privacy on the New Facebook

Facebook

...And now, with Facebook’s newfangled search tool, it can allow strangers, along with “friends” on Facebook, to discover who you are, what you like and where you go. Facebook insists it is up to you to decide how much you want others to see. And that is true, to some extent. But you cannot entirely opt out of Facebook searches. Facebook, however, does let you fine-tune who can see your “likes” and pictures, and, to a lesser extent, how much of yourself to expose to marketers.

 

Facebook reuses your 'likes' to promote new stuff

Facebook now uses your name to post the things you "liked" maybe long ago, in a way that can get you in hot water in the here and now.

 

Facebook settles Sponsored Stories suit for $10 million

Facebook will pay $10 million in a settlement over its “Sponsored Stories” feature, which had some users up in arms about their privacy.

 

Facebook tracking prompts calls for FTC investigation

Facebook’s use of software that enables it to track users’ online activity after they log off of the social-networking site came under scrutiny in Washington this week, with lawmakers and consumer advocacy groups demanding a federal investigation.

 

Facebook changes worry privacy advocates

Users and privacy advocates have expressed concerns about Facebook’s planned redesign, the way the change will affect third-party apps and the network’s general approach to privacy. Third-party apps will be fully integrated into a user’s profile page, with updates about activity on each app. That means that users won’t actively click to share updates from apps — the apps will add that information to a user’s page automatically.

Senh: As long as there's a switch to turn it off, I'm fine.

 

Bits: Applications Misused Data, Facebook Acknowledges

Bits: Applications Misused Data, Facebook Acknowledges

A Facebook engineer said that some applications were passing along personal data in a violation of policy.

 

As Facebook grows, can it profit?

Social-networking site seeks to leverage user data to boost ad revenue, raising privacy concerns.

Senh: That's the big question, they're growing fast, but can they become profitable. With click-thru rates on social networking sites being so low compared to content sites, can they find another revenue stream? Will targeted advertising work? They've been talking about it forever. We were never really able to make targeted advertising work for Rotten Tomatoes, mainly because the size of that audience becomes so much smaller when you target them. But Facebook is one of the largest sites in the world, so that might not matter. The only problem is MySpace has been trying to figure that out since they were the biggest social networking site in the world, and look where they went.

 

Facebook Rolls Back Some Key Privacy Changes

Facebook Rolls Back Some Key Privacy Changes

Facebook founder Mark Zuckerberg went in front of the world's media this morning and grudgingly announced roll backs on some of the biggest and most controversial changes to the site's privacy settings made since December. The default setting for most content published on Facebook has not changed. It remains public, unlike the private nature of the site when hundreds of millions of people signed up, but control over a few key settings are now being shifted back into the hands of users.

 

Facebook to simplify privacy settings Wednesday

One day after Facebook's CEO admitted that the company had made mistakes with users' privacy, the social networking site confirmed it will roll out new, simplified privacy controls on Wednesday.

 

Facebook CEO Says New Privacy Controls Coming

Facebook CEO Says New Privacy Controls Coming

Facebook CEO Mark Zuckerberg said the social network is planning new privacy controls that are simpler to use and will allow users to turn off all third-party services.

 

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