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Apple's Secrets Reveal Consumer Focus

Steve Jobs

A new book examines Apple from the inside out, revealing details about the company’s level of detail that continue to give it an edge in the market. “Inside Apple: How America’s Most Admired-and Secretive-Company Really Works,” by Adam Lashinsky, senior editor-at-large at Forbes, shares highly guarded secrets about the company’s development and design processes, as well as insight into former founder and CEO Steve Jobs, who passed away in October of last year.

Senh: My question is how does the writer who is an editor at Forbes know about Apple's secrets? It didn't say anywhere if he had worked for Apple in the past. UPDATE: Great, Forbes did one of their disappearing tricks again. The article is gone from their servers.

 

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