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When it comes to spreading popular content around the web, where you post matters. A study that link-shortening service Bit.ly released on its blog Tuesday shows that different kinds of links rise and fizzle at different speeds — depending on the platform they are posted on.

A groundbreaking, $30 million study into cell phones has found a link between long term use and brain tumors.

An avid Twitter user, Alana Taylor wrote a song about the social networking site and uploaded it to YouTube last April. Soon, her Twitter feed became flooded with messages linking to it.

Media search engine Technorati is about to release The Technorati Attention Index, which measures the mainstream media websites with the highest number of blogs linking to them in the past 30 days. Right now it has a blog post with the inaugural list. YouTube takes the top spot with the New York Times, BBC News, CNN.com, and MSN rounding out the top five.