mergers & acquisitions

AOL Likely To Acquire Mashable, World's Largest Tech Blog

AOL is currently in talks to acquire Mashable, the world's largest technology blog. A sale to the content-obsessed internet company would mean Mashable's 24-year-old founder Pete Cashmore really would have everything.

My Take on the Flixster Acquisition of Rotten Tomatoes

Wed, 01/06/2010 - 12:58pm — senh

Like most, I originally thought News Corp was acquiring Flixster. Instead, it was Flixster acquiring Rotten Tomatoes. I think it's a great fit. Rotten Tomatoes's aggregated critics ratings combined with Flixster's user ratings, Rotten Tomatoes's premium content combined with Flixster's user-generated content. The combined audience of 30M worldwide uniques definitely puts them up there with Yahoo! Movies and Moviefone, the second and third largest movie sites on the web respectively. IMDB is number one, by far. And it's gonna be tough for Flixster/RT to surpass them. When you search for a movie or celebrity, IMDB is usually the first result on Google (and other search engines); and that's the main reason for its dramatic growth in the last couple years. If Flixster/RT can become a more authoritative source than IMDB and surpass its rankings in search engines, then it can become numero uno. If not, being number 2 ain't bad.

Kraft Offers More Cash in Cadbury Bid

Kraft said Tuesday that it would offer more cash in its hostile takeover bid for the British chocolate maker, using the proceeds from a sale of its frozen pizza business.

Add new comment

Apple Could Take On Google With Quattro Purchase

Surprise. Apple has agreed to purchase mobile advertising startup Quattro Wireless for $275 million, All Things Digital reported Monday. That Quattro would be targeted after Google bought rival mobile ad seller AdMob for $750 million by Google last year is no surprise.